Run a population. Ask it anything.

People is the application for Living Worlds' populations. Create a population or a whole world, run lives over decades, branch it with what if, ask it questions, and talk to a single life inside it.

In validation · application
People moving through a street in simulation
01What it does
A simulated world inside a living world
Create

A population or a world, from a place, a period or a description.

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Run

Lives over decades: births, families, work, moves and ageing.

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What if

Branch the world at any year and compare what follows.

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Ask

Put a question to the population, group by group, or talk to a single life.

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See

Audiences, markets, policies and forecasts, each with its range.

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02How it decides
Signed records linked in a ledger
checked

Populations that answered like real ones.

The models are scored against real populations on questions held back until the end, and the results are published on Living Worlds Lab.

with its range

Every answer says how sure it is.

A forecast is shown with the spread across runs, never as a single number.

Request access.

Tell us what you want to run with People. We answer every request ourselves.